About Us

St. Joseph County, Indiana, home to the iconic University of Notre Dame, serves as the primary hub of Northern Indiana, known for its sports, arts and cultural attractions, vibrant downtown riverfront communities, and abundant outdoor recreation and shopping.

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Our Mission

Visit South Bend Mishawaka is the lead destination marketing organization that promotes and develops the visitor experience to enhance economic growth and the quality of life for residents in St. Joseph County, Indiana.

Tourism's Local Impact

A study conducted by Certec, Inc. and commissioned by Visit South Bend Mishawaka has found that tourism accounts for nearly $1.5 billion contributed to our local economy. Roughly 12,953 jobs in St. Joseph County are directly related to tourism.

Contact Us
Start here for general tourism inquiries about visiting, planning, or partnering in St. Joseph County, Indiana. We’ll make sure you get…
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Our Team
Get to know the faces committed to showcasing the best of South Bend, Mishawaka, and the surrounding communities of St. Joseph…
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Impact of Tourism
Read the 2025 Visit South Bend Mishawaka Annual Report for an in-depth look at tourism’s impact on the community and VSBM…
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Career Opportunities

Join the team at Visit South Bend Mishawaka, a division of the South Bend Regional Chamber of Commerce. As the official destination marketing organization for St. Joseph County, Indiana, we work to promote the visitor experience, strengthen our local economy, and enhance quality of life throughout our community. Explore opportunities to be part of the team making it happen.

We are currently hiring for the following position(s):

Creative Services Manager